Project Details
Correia Rosa Group Internationalisation Project – Operation No. 19862
Prosecutor:
Correia Rosa, Lda.
Scope:
Application submitted under Call for Proposals 19/C16-i02/2024 – Internationalisation via e-commerce, based on Component 16 – Enterprises 4.0, which forms part of the Digital Transition strand of the Recovery and Resilience Plan (PRR)
Description:
The aim of the project is to facilitate the digital internationalisation of Farmácias Correia Rosa through the implementation of an e-commerce strategy focused on the Spanish and French markets.
The operation is based on the creation and optimisation of the company’s own multilingual online shop, designed for the international sale of health and wellbeing products, dermocosmetics, food supplements, childcare products, orthopaedic products, oral health products and other parapharmacy products. The online shop will be complemented by integration with strategic marketplaces, notably Amazon and Promofarma, thereby increasing the brand’s visibility and accelerating access to new international customers.
The project also includes the implementation of digital marketing campaigns, SEO/SEA, Google Ads, Google Shopping, social media marketing, content marketing and the production of content tailored to the target markets. There are also plans to introduce a new feature to the online shop, through integration with the invoicing and stock management system, enabling greater operational efficiency, real-time inventory updates and an improved shopping experience.
Through this initiative, Correia Rosa, Lda. aims to strengthen its digital competitiveness,
raise the international profile of Correia Rosa Pharmacies and consolidate a
structured, secure online presence tailored to consumers in the Spanish and French markets.
Objectives:
● Expand the operations of Correia Rosa Pharmacies into the Spanish and
French markets via digital channels.
● Set up and optimise your own online shop, which is multilingual and ready for
international sales.
● Introduce a new feature to integrate with the invoicing and
stock management system.
● Promote membership of two strategic marketplaces: Amazon and Promofarma.
● Increase the brand’s digital visibility through SEO/SEA campaigns, Google
Ads, Google Shopping and social media.
● Create digital content tailored to international target audiences.
● To boost the brand’s visibility, trust and connection with
international consumers.
● Boost international sales through digital channels.
Indicators:
| Indicator | Target/Expected Result |
|---|---|
| Setting up our own online shop | 1 online shop set up and up and running |
| Number of new services and/or features introduced in the online shop | 1 new service/feature. |
| Number of new marketplace sign-ups | 2 successful marketplace sign-ups. |
| Number of markets covered by digital marketing initiatives | 2 new markets covered by digital campaigns. |
Investment
€24,940.00
Support/Incentive
€12,470.00